Post-Mortem: The (Unplanned) Launch of the YOKI Token
First and foremost, thank you.
To everyone who showed up — your interest and engagement took us completely by surprise.
We launched the YOKI token as an internal test. The initial goal was to explore the mechanics of launching a token through the Believe app. There were no announcements, no marketing, no roadmap, and no expectations around community participation.
And then, people started trading.
That unexpected activity pushed the team to try and use the momentum — turning what began as a test into a real launch, even though we weren’t prepared for it. There was no structure in place, no utility, no team allocation and no plan to support the token. Unsurprisingly, the token plummeted.
To be clear: there will be no support from the team for the current YOKI token. This version was never meant to be more than an experiment.
We’re not planning a relaunch at this time, but if we decide to move forward with one, it will reflect the actual vision of Yoki Finance and bring real value to users. If that happens, you can expect a clear announcement.
Thanks again to everyone who jumped in. We didn’t expect you — but we’ve definitely learned from you.